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Mattel's marketing boss on giving Barbie a timely makeover
Mattel's marketing boss on giving Barbie a timely makeover

Barbie apologises for 'falling short' in Asian representation for Olympics  doll line
Barbie apologises for 'falling short' in Asian representation for Olympics doll line

a stall in flea market selling barbie dolls, amsterdam, netherlands Stock  Photo - Alamy
a stall in flea market selling barbie dolls, amsterdam, netherlands Stock Photo - Alamy

Marketing a Toy as an Icon
Marketing a Toy as an Icon

Barbie Suddenly Looks (More) Normal, Right in Line With the Marketing  Zeitgeist
Barbie Suddenly Looks (More) Normal, Right in Line With the Marketing Zeitgeist

Case study: Mattel's Marketing Strategy for Barbie's 60th anniversary. -  Growth Hack with Mat
Case study: Mattel's Marketing Strategy for Barbie's 60th anniversary. - Growth Hack with Mat

Barbie Can't Keep a Secret - Mindful Marketing
Barbie Can't Keep a Secret - Mindful Marketing

Not Your Mother's Barbie: How Mattel's New Dolls Aspire to Inspire -  Knowledge@Wharton
Not Your Mother's Barbie: How Mattel's New Dolls Aspire to Inspire - Knowledge@Wharton

How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female  empowerment
How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

Mattel's marketing boss on giving Barbie a timely makeover
Mattel's marketing boss on giving Barbie a timely makeover

Barbie® Unveils 2020 Campaign Team Set to Encourage All Girls to Raise  Their Voice | Mattel, Inc.
Barbie® Unveils 2020 Campaign Team Set to Encourage All Girls to Raise Their Voice | Mattel, Inc.

Barbie Changes Her Shape | Kerin & Hartley Marketing
Barbie Changes Her Shape | Kerin & Hartley Marketing

Barbie's gone electric! The doll's life-size EV is marketing Mattel's  sustainability
Barbie's gone electric! The doll's life-size EV is marketing Mattel's sustainability

Mattel confronts its feminism problem with this new ad for Barbie — Quartz
Mattel confronts its feminism problem with this new ad for Barbie — Quartz

Barbie Market High Resolution Stock Photography and Images - Alamy
Barbie Market High Resolution Stock Photography and Images - Alamy

Discarded and unwanted Barbie Dolls on a market stall Stock Photo - Alamy
Discarded and unwanted Barbie Dolls on a market stall Stock Photo - Alamy

ckp77_c_15_048.jpg
ckp77_c_15_048.jpg

Activists helped bring Barbie's new bodies to market
Activists helped bring Barbie's new bodies to market

After All These Years, Barbie Is Still Reinventing Herself - The New York  Times
After All These Years, Barbie Is Still Reinventing Herself - The New York Times

Barbie Sweet Orchard Farm Farmers Market with Barbie Doll Playset -  Walmart.com | Barbie, Bambola barbie, Bambole
Barbie Sweet Orchard Farm Farmers Market with Barbie Doll Playset - Walmart.com | Barbie, Bambola barbie, Bambole

Barbie Market High Resolution Stock Photography and Images - Alamy
Barbie Market High Resolution Stock Photography and Images - Alamy

Barbie market set|25 pcs | Shopee Philippines
Barbie market set|25 pcs | Shopee Philippines

Barbie 'cleans' the Ukrainian market from competitors - Crane IP Law Firm
Barbie 'cleans' the Ukrainian market from competitors - Crane IP Law Firm